Welcome Tero- aka the PR agent of the mushroom kingdom and the founder of Foursigmatic. I am SO excited to have Tero on the show- the fun part is that this month we finally spoke for the first time (outside of emails and social media) and we also met in person in LA! What a month! I was meaning to meet up with him and ended up running into him (wearing his amazing mushroom pants which you can buy at the store) on Abott and Kinney last month. There is so much excitement around this brand at the moment and I’m so happy to see them thriving all around the world. I’ve been a fan for many years now and am known for my morning mushroom coffees amongst friends and family. Tero is such a sweet soul and is filled with knowledge around the kingdom of mushrooms, entrepreneurism and more. I hope you love this episode!
WHO IS TERO?
Tero Isokauppila, the founder of Four Sigmatic, is on a mission to make medicinal mushrooms, some of the world’s most researched superfoods, more accessible to everyone.
Born in Finland to an agronomist father and nursing teacher mother, Tero grew up on a farm his family has owned since 1619. There, he foraged for mushrooms and other wild foods while learning about the natural food space at an early age.
Following his early education on the farm, Tero later completed a Degree in Chemistry and a Certificate in Plant-Based Nutrition from Cornell University. In 2006, he won a Finnish innovation award for discovering that the sought-after Japanese culinary matsutake mushrooms also grow in Finland.
Tero has lived in eight countries on three continents. He has a strong personal interest in health and wellness, which includes activities like making raw chocolate and practicing yin yoga. He has also recently taken up a unique practice of napping on a nail mat, which is a modern form of acupressure and helps to energize his busy life.
Tero founded Four Sigmatic in 2012 and its products are now sold in over 25 countries. In 2015, the company launched in the U.S. and relocated its headquarters to Los Angeles, California. Four Sigmatic’s functional mushroom coffees, hot cacaos and elixirs are sold at retailers nationwide, including Whole Foods and other natural grocers, as well as online at FourSigmatic.com and through online health websites like Thrive Market.
Tero is a reputable source on superfoods, an expert on natural health and has been a featured speaker for example at Summit Series, Wanderlust, Further Future, Culinary Nutrition Conference, and WME-IMG.
Tero was also chosen as one of the world’s TOP 50 Food Activists by the Academy of Culinary Nutrition.
Tero and Four Sigmatic have been featured in prominent media outlets, including Vogue, Time, Forbes, W Magazine, Harper’s Bazaar, BuzzFeed, Bon Appétit, Goop, Well+Good, MindBodyGreen and many others.
GET IN TOUCH WITH TERO: